How To Calculate Social Media Return On Investment (ROI)

How To Calculate Social Media Return On Investment (ROI) Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!How To Calculate Social Media Return On Investment (ROI)?Updated On 08/03/2016Author : Brian TaylorTopic : Social MediaShort URL : http://hbb.me/1QD2DmE CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogOne of the most popular forms of Marketing is through Social Media sites. There are so many popular social media sites through which you can promote your Online Business. However, you would have to spend time and money in marketing through sites like Facebook, Twitter, Digg etc. How would you calculate the return of investment from social media? Here is a look at hat you can consider to find social media ROI:IMAGE CREDIT: INTER SECTION CONSULTINGContent ValueThe kind of information that you put in your social media page is going to bring returns in terms of online sale. The content that you put here must be engaging and must motivate the reader to purchase your product.You can measure t he value of your social media content by analyzing how many people who read the content visit your site to buy its products. This shows the effectiveness of the site’s content in bringing online sales. There are lots of tools that you can use to measure the number of people arriving at your site to buy products after reading the content in your social media pages.Advertising ValueThis means how many people get interested in what your company has to offer by what is advertised in social media site pages. For example, if you put a one page advertisement about a hot product in Facebook, you can find out about its ROI by checking how many people buy that product after reading this advert. You can find how quickly the advert’s information has reached out to others and has fan followings.READBorn On The Platform: How YouTube Creates Experts Out of AmateursLead And Sales ValueThis means looking into how many people who visit your site through social media page actually buy its products . Whenever there is a sale from a   person who has laded in your site from your social media page, it means that the page has convinced the person to buy your product and hence it has a good sales value and offer profitable leads. If your social media page is bringing in considerable sales, the page is highly productive as it is able to good show results.Support ValueWhat is the support offered by social media site pages to existing marketing strategies? Is the page offering a higher degree of sales than other marketing forms? If so, then the page is a crucial part of your marketing strategy and brings good results. If not what can you do to improve its returns?Research ValueThis is an important criterion to measure social media ROI. It shows how well your social medial site’s pages are bringing in conversions by measuring it through various research tools. This involves measuring the behavior of a visitor prior to visiting the social media page, then after visiting it, how quickl y their visited the site to buy the product after reading the page, if they visited some other site for more information and then purchased the product etc., various research analytics show the performance of your social media page under different situations, which helps to determine its effectiveness as a marketing strategy.

Sex and Short-Term Memory Essays - 1297 Words

One of the most common narratives portrayed in the media consists of the bumbling husband or boyfriend who has forgotten about his partners birthday, or their one-year anniversary, or even Valentines Day. He scrambles around frantically in an attempt to disguise his lack of preparedness, lest his partner discover how poor he is at remembering crucial and symbolic milestones. Regardless of whether or not he succeeds, hilarity generally ensues and the stereotype of the careless, insensitive male is further cemented in popular culture. Indeed, the general population does express the belief that women have a better memory than men, and it is tough to say whether this recurring theme in entertainment is a product of this belief, or if it†¦show more content†¦2581). The questions of if and how gender plays a role in a persons STM capabilities and working memory is one that has been visited and revisited over time, but has generally yielded fairly consistent results: one sex does n ot dominate the other in terms of which has a more functional STM, rather, men and women maintain their own respective skills regarding different areas of STM (Sex Differences in Memory; Loftus et al. 82). Women maintain superiority in the following STM-related skillsets: facial recognition, verbal memory, and multi-tasking. In an experiment conducted by Knox et al., men and women were asked to examine a virtual room that featured photographs of faces hanging on each wall (2). Upon exiting, they were then asked to match the photos to their corresponding places on the walls of the virtual room; the men averaged 21.2% accuracy, while the women averaged 61.1% accuracy (Knox et al. 2). These results provide adequate justification as to why women are more adept at remembering things such as the location of the car keys, and identifying familiar faces in a crowd (Sex Differences in Memory). Historically, men have displayed a stronger spatial memory than women (Sex Differences in Memory; Loftus et al. 82). What this means is that men are generally better at remembering things such as where the car is parked, driving directions (Loftus et al. 71) and, as exemplified in Sex Differences inShow MoreRelatedShort Note On Short Term Memory Essay1663 Words   |  7 Pagesuse memory techniques in order to store a given information. Most studies have suggested; students resort to using short-memory as a tool in a last minute exam/quiz study session. Short-term memory is defined as a finite amount of information that can be temporarily stored and retrieved for up to 20 seconds. Short-term memory can also hold up to nine groups of stimuli in a given information (Weiten, Stalling, Wasden, 2007). Models that have been used in the past demonstrate that short-term memoryRead MoreAlcohol and Its Effects on the Body Essay932 Words   |  4 Pagesthat alcohol has on your body-acute effects, short-term effects, and long-term effects. A person’s brain is affected extremely from alcohol. While you are under the influence, cognitive abilities are affected even with the smallest measures of alcohol. Memory cells and those cells that pertain to memory are the brain cells that are most susceptible to alcohol. Alcohol prohibits the transfer and consolidation of memory-therefore, we will not be able to remember whatRead MorePaper on Amnesia1460 Words   |  6 PagesAmnesia Amnesia is typically defined as partial or total loss of memory. The occurrence of amnesia can arise at any age. Individuals who suffer from amnesia typically remain lucid and preserve their sense of self. Amnesiacs can obtain a perfectly normal appearance despite the amnesia. Moreover, they also have the capacity to read and comprehend words. Based on these facts, researchers have arrived at the conclusion that more than one area in the brain is used for storing facts. One type of amnesiaRead MoreMemory Is The Most Ideal Spot At Store Information, And The Two Types Of Privacy972 Words   |  4 PagesMemory Memory is an important aspect throughout many of our lives, and is key for remembering material for exams, the layout around us, and memorable events in our life. There are many types of memory, such perceptual memory, short term memory, and long term memory. Depending on what one wants to learn, long term memory is the most ideal spot to store information such as material for an exam. In my Social Media Today class I am required to memorize a great deal of information, including everythingRead MoreThe Need for More Medications for Dementia967 Words   |  4 Pagesinvestigate the agents that can prevent progression of memory loss or improve the existing capacity of learning and memory. Thus present study was carried out to evaluate the effects of Ayurveda drug formulations, Tinospora cordifolia (Tc) Phyllanthus emblica (Pe) with and without Ocimum sanctum (Os) on learning performance and memory of mice. We also tried to investigate the possible mechanisms of these plant drugs for their effects on learning and memory using Scopolamine, Diazepam and Cyclosporine asRead MoreDifference Between Cognitive And Cognitive Psychology1389 Words   |  6 PagesSecondly, cognitive neuropsychology also tends to use case studies as evidence. For example, the study of KF (Shallice and Warrington, 1970) illustrates the short-term memory of the brain-damaged patient, KF, was se verely impaired but his long-term memory was not affected. This important result shows that short-term memory and long-term memory are located in different parts of the brain. On the other hand, cognitive neuroscience involves meta-analysis in which it combines the findings from independentRead MoreEvaluation Of A Convenience Sample Of 40 Participants ( 20 Men )1033 Words   |  5 Pagesconvenience sample of 40 participants (20 women, 20 men) was used as part of this study. These participants varied from the ages 18-45, in which both groups when combined had an average age of (M=28.45). Demographics for all participants were based on age, sex, and ethnicity. Participants were tested in two different groups in which there were 20 subjects in each group. Ten females and ten males participated in one group and the other ten males and ten females were put into the second groups. MaterialsRead MoreMemory And The Psychodynamic Theory800 Words   |  4 PagesThe two concepts that I resonated with are Memory and the Psychodynamic theory. Starting with the Psychodynamic theory is an approach to psychology that studies the psychological forces underlying human behavior, feelings, and emotions, and how they may relate to early childhood experience. This theory is most closely associated with the work of Sigmund Freud, and with psychoanalysis, a type of psychotherapy that attempts to explore the patient’s unconscious thoughts and emotions so that the personRead More Psychological Research Report on Memory Essay1467 Words   |  6 PagesABSTRACT How is memory encoded and what methods can lead to greater recall? There have been many different models suggested for human memory and many different attempts at defining a specific method of encoding that will lead to greater recall. In this experiment subjects are asked to do a semantic task on a word related to them and an orthographic task in which they analyze the letter in the word. The results of the experiment indicate that the words which where encoded semantically and areRead MoreMarijuana Damages the Mind and Body Essay1189 Words   |  5 PagesIn the United States, the most significantly used illicit drug is marijuana. People use this social drug to ease or enhance interaction (Kornblum 115). The scientific term for this commonly used drug, marijuana, is Cannabis sativa (Hasday 24). Cannabis sativa is a dioecious hemp plant and can be produced in various forms. Usually, the dried leaves, flowers, and buds of the plant is used as marijuana. In addition, the flowers of the female plant and the buds are the most vigorous part. Furthermore

English Language Education A Means Of Liberation And A...

and education in general as a means of liberation and a passport to enter the gateway of prosperity. Also, English language learning is viewed as an opportunity to excel in harsh extraordinary economy and lifestyle through the achievement of self -identity and growth through learning a foreign language. On another note, it is important to mention that political factors such as curfews, road dangers and road blocks, check points, limited funding and shelling in Gaza create challenging obstacles to foreign language learning. Adding to the challenges are social factors, especially those with relevance to females such as gender inequality and early marriages in a tribal society. Palestinian refugees value English education as a means of liberation and a passport to enter the gateway of prosperity. It will be worthwhile to investigate if English language education liberated them and how it influenced their lives in the previous years, especially females. On the other hand, Palestinian re fugees in Syria learn all lessons in Arabic and start French in later stages, while in Lebanon and Jordan refugee camps they learn English subject from the fifth grade. Some projects such as LEAP (Shine, parfà ¨, aspire, and rise) in the refugee camp in Lebanon provide a space and an opportunity for growth for Palestinian refugee youth to enhance their English proficiency, empower their analytical skills, and language capabilities through academic studies, and explore English language learning inShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageslittle significance. But there is little agreement over when the twentieth century c.e. arrived, and there were several points both before the year 2000 (the collapse of the Soviet Union, the reunification of Germany, the surge of globalization from the mid-1990s) and afterward (9/11, or the global recession of 2008) when one could quite plausibly argue that a new era had begun. A compelling case can be made for viewing the decades of the global scramble for colonies after 1870 as a predictable

Slave Narratives Beloved by Toni Morrison - 1644 Words

Americans have been fascinated with slave narratives because of the story that it tells and the interesting topics that can be seen within. These are stories that we can’t specifically relate to or come close to understanding simply because we have not experienced these hardships, and weren’t even born to witness it. Slave narratives are memoirs that were written while slavery was still legalized, for example Harriet Jacob’s â€Å"Incidents in the life of a Slave Girl†. However, Toni Morrison’s â€Å"Beloved† is considered a neo-slave narrative because it is a story that is written after the abolishment of slavery. These stories of slavery still haunt Americans, black and white. Slave narratives are significant because there are psychological scars that are still existent, whether they are seen or not. Sarah Schiff states from her article â€Å"Recovering (From) the Double: Fiction as Historical Revision that â€Å"The task of undermining t he master narrative of American history, one that has repressed the traumatic memories of the past and rewriting that narrative into one that can sustain and reincorporate the repressed memories.† In both Harriet Jacobs’s slave narrative, â€Å"Incidents in the Life of a Slave Girl† and Toni Morrison’s neo-slave narrative, â€Å"Beloved,† psychological pain and healing become major themes from these â€Å"repressed memories.† Womanhood and motherhood are both a significant role in the lives of Harriet Jacobs and Morrison’s main character. Each is faced with moral decisionsShow MoreRelatedBeloved by Toni Morrison1455 Words   |  6 Pagessuffered horrifically. Not many slaves knew their mothers because they were torn from their homes. Many slave women were robbed of their innocence by their masters. Behind the face of every slave, there is always a very traumatic unforgettable story which is not something to pass on, but a lesson to r emember from repeating same mistake again. Only a handful of slaves learned to read and write, and from their stories we can read the horrors they went through. Slave narratives brings these hardships to lightRead MoreThe Bluest Eye By Toni Morrison1561 Words   |  7 PagesBeloved is one of the most beautifully written books and Toni Morrison is one of the best authors in the world. After reading the Bluest Eye and seeing how captivating it is, it is not highly expectant to think that Beloved to be just as enchanting. Anyone who has read Beloved would read it again and those of us who have not should be dying to read it. Beloved is a historical fiction novel based on a true historical incident. Beloved is setRead MoreBeloved : A Reconstruction Of Our Past1705 Words   |  7 PagesKarla Ximena Leyte Professor John Crossley Short Close Reading Paper #2 November 20, 2015 Beloved: A reconstruction of our past Beloved by Toni Morrison is a reconstruction of history told by the African American perspective, a perspective that is often shadowed or absent in literature. Her novel presents a cruel demonstration of the horrors endured by slaves and the emotional and psychological effects it created for the African American community. It unmasks the realities of slavery, in whichRead MoreLove and Trauma: Exploring Magical Realism in Toni Morrison ´s Beloved843 Words   |  3 Pages Toni Morrison uses a variety of literary techniques in the novel Beloved, however, the most dominant technique is that of magical realism. The term magical realism was created in the early twentieth century, originally to describe a new style in German painting, but later applied to Latin American fiction (Faris 1). This technique blends realistic narrative with supernatural elements in such a way the reader does not question the impossibility of these events. Magical realism is used in this novelRead MoreCritical Reviews On Beloved By Toni Morrison1131 Words   |  5 PagesBeloved Critical Reviews The past comes back to haunt accurately in Beloved. Written by Toni Morrison, a prominent African-American author and Noble Prize winner for literature, the novel Beloved focuses on Sethe, a former slave who killed her daughter, Beloved, before the story begins. Beloved returns symbolically in the psychological issues of each character and literally in human form. The novel is inspired by the true story of Margaret Garner, a slave in the 1850s, who committed infanticideRead MoreAnalysis Of Toni Morrison s Beloved920 Words   |  4 Pages1. In Toni Morrison’s Beloved, she takes her audience back to a past where the oppressed (slaves) did not have a voice. How does Beloved compare to other slave narrative, and why is it important? How does memory involve itself within this concept? â€Å"A Different Remembering: Memory, History and Meaning in Beloved† is Marilyn Sanders Mobley’s attempt to distinguish the difference of Morrison’s novel from the established white literary tradition that critics were trying to place it in. Mobley arguesRead MoreAnalyzing Morrison ´s Beloved1339 Words   |  6 PagesThe novel Beloved by Toni Morrison weaves a story about African American refugee slaves caught between remembering and forgetting what they have been through. Morrison, although evoking various complex emotions from her readers, has structured the novel so that we are unable to identify with any of the characters, especially Sethe, due to how slavery has deconstructed their lives. Slavery brings down these characters, causing them to lose their individuality. As a result of their sub-human treatmentRead MoreReview Of The Bluest Eye 2004 Words   |  9 PagesPRINCESS O’NIKA AUGUSTE ATLANTA, GEORGIA Beloved is one of the most beautifully written books and Toni Morrison is one of the best authors in the world. After reading the Bluest Eye and seeing how captivating it is, it is not highly expectant to think that Beloved would be just as enchanting. Anyone who has read Beloved would read it again and those of us who have not should be dying to read it. Beloved is a historical fiction novel based on aRead MoreAnalysis Of Toni Morrison s Beloved1615 Words   |  7 PagesIn her novel Beloved, Toni Morrison utilizes a circular narrative to emphasize the similarities, or lack thereof, between her characters. In Philip Page’s article, â€Å"Circularity in Toni Morrison’s Beloved,† he writes, â€Å"The plot is developed through repetition and variation of one or more core-images in overlapping waves... And it is developed through... the spiraling reiteration of larger, mythical acts such as birth, death, rebirt h, quest-journeys, and the formation and disintegration of families†Read MoreToni Morrison s A New Genre Essay963 Words   |  4 PagesBeloved is not just the story of a ghost that came to haunt the living. Behind the word engraved on a tombstone, there is the history and the memory of an entire people. With this novel of a new genre, Toni Morrison delves into the horrors of slavery and through fiction depicts the suffering and the lives of her ancestors. Yet far from being a documentary, the novel raises the question of amnesia in America regarding its own history. This is done through denouncing the excesses of a segregation system

The Arts (Painting, Music, Literature, Etc.) Essay Example For Students

The Arts (Painting, Music, Literature, Etc.) Essay The artists normally belong to a certain social class or group, and the desires ND ideals to this class are oaten reflect in these artists works. What these artists could truly affect this society is not radio, newspaper or television, hut the art works enjoyed by most people. Especially, in a society of despotism, if the right of free speech is limited, art works would become the best tools for artists to uncover the dark side of society and express their resentment toward authority. The best example to illustrate this point is the painting DOVE created by Picasso This ivory are produced on the basis of Picasso personal experience during the second wars, It represents the longing for peace of common people like Picasso under the ruling of NAZI as well as their hate toward wars. Up to now, this painting has become the symbol Of peace accepted by the people worldwide. Therefore, the art works are normally the effective tools to record the desires and ideas Of some certain social group represented by artists. Most art works are created on the basis of social life, so it is sure that they would contain many aspects of social reality, including peoples lives and ideas. Value ideas. Religious belief and etc. Naturally, some arts works could also reflect the impulse of some people to transcend their present situation, and it is often this impulse that help propel society ford. The Famous novels uncle Toms Cabin could serve as a good example to illustrate this point. This novel described specificity the miserable life of slaves living the south at that time ,and expressed black slaves longing for freedom. Accordingly, this book not only evoked most peoples consideration to black slaves living the south, but to some extent, led to the breakout of the campaign of abolishing slavery. This book had such a profound effect on the development of American history that most critics think that it is this novel that makes the Civil War truly, In a word, many valuable works like uncle toms cabin not only simply reflect the hidden impulse of society, but direct properly peoples views on the important social issues, and thus result in the further development of society. However, we could not also lost sight of some art works embodying not social ideas or impulses, but the authors pursuit for the beauty of art. If so, what these art works leave for posterity is its artistic value rather than social value. The famous painting Mona Lisa smile belongs to this kind of art works. Obviously, This painting contains no any special social thoughts, and the reason for its great fame is that it reflects the authors sophisticated drawing and painting techniques. The lifelike and vivid image feature defeated many Other paintings Of this kind, so it is regarded as the most influential art works in the 11th century. For another thing, some art works also serve to express the beauty of nature or personal emotions and feeling. The Chinese music high mountains and flowing water is created by author to record the peace and serenity of nature , as well as the feeling of human being when facing great natural wonders. All in all, not all art works would reveal the otherwise ideas and impulses hidden in a society. To sum up, while most art works uncover successfully the thinness ideas and impulses hidden in a society, and thus help propel the development of society, some art works are also created to fulfill the artistic pursuits of authors. And the latter works normally embody the artistic value rather than social value.

Iphone vs android free essay sample

Over the years technology has been improving in terms of entertainment, social media, and communication. Today, smart phones are a verification of this improving technology, but how do we decide which one is the better device? IPhone and Android are the latest most powerful operating systems out on the market. There are advantages and disadvantages to both cellular devices, and the ongoing competition will improve the smartphones for years to come. Affordability and durability are the two key factors when it comes to purchasing a smart phone. Apple and Google have gone head to head on competing for the best products. Most people assume that the expensive device has better durability and can be used longer. Price wise the Android phones ranges anywhere from one hundred to three hundred dollars. In contrast, the iPhone price range is between two hundred to six hundred dollars. Most Android users report that they have dropped their phone multiple times and have not had major damage to their phone. We will write a custom essay sample on Iphone vs android or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page On the other hand, iPhone users state that the front screen display can be shattered easily because of the front screen glass like display, and replacing the screen can often cost more than the phone itself. There is a wider range of android phones as they are made by a variety of manufactures. Android gives you the flexibility to choose from many different colors, sizes or distinct features. The iPhone is restricted and limited to one model each year, but recently Apple has now developed two phones with different colors to match your personal preference. Nonetheless, Apple phones have the same features. While these phones are more powerful and fun than any other smartphone, that fun comes with a price. Any smartphone user will recharge their phone almost  every couple of hours. The cellular data network on each phone drains the battery the most, because we use it daily either for social networks or important information for homework. A smartphone without applications is nothing but an ordinary dull phone. The applications are the hub of the operating system. Both the iPhone and Android have app stores which are the Apple App store for iPhone and the Google Play Store for Android. According to recent news, each store now has about 700,000 apps. Many of the apps are free for both stores, but Apple on the other hand has a reputation for being pricey. Its also worth noting that Android is still the second option for big companies developing applications. Many applications exist for both devices. It’s logical that the main focus is on releasing and updating the paid applications before the free ones. Each operating system has voice activated assistants which is an app on the android called S-Voice app and the well-known Siri for the iPhone. Siri is admired and amazingly beneficial to all the iPhone users. The voice activated assistants on each device, is an automated assistant that responds when one speaks to it, as if you were speaking to a person. There is also a free Android app called Robin, which pursues to rival Siri. Both of these devices contain a guided navigation system which help in getting around the local area. Apple Maps which is an app for the iPhone and Google Maps for Android. Google Maps allows the use of Googles Street View; Apple Maps does not. When using the GPS on the iPhone there have been complaints on how the GPS guides them to an unusual location rather than the original destination. The GPS for Android users is accurate and more reliable to use especially when going on road trips. Web Browser on Apple Safari for the iPhone and Google Chrome are both fine choices which work well on a mobile screen and offer touch screen capabilities, zooming in for instance is an example. In comparison the two phones have incredibly fast internet and it is basically like having a computer in your pocket at all times. Adobe Flash is available on the Android, and it aids in website where a user interface is needed and here is where Android has the advantage. A function that many people can’t seem to live without is the ability to text message. Both of these phones contain the ability to text, not just with one’s fingers but by just by talking to the phone’s speaker. This function is beneficial, because instead of a phone call that might take up your time, you can just send a message within  seconds. IPhone and Android phones are currently the latest, in demand phones. Some people wonder what the difference between the two is, or if they are just the same. Technology changes every day and there’s always new and different phones on the market. Ultimately it’s the user’s preference on which device they would like to purchase.

Free Essays on Facing It

Facing It In the poem, â€Å"Facing It,† Komunyakaa Komunyakaa writes of his personal experience visiting the Vietnam Veterans Memorial after surviving the Vietnam War, and the inevitable aftermath of death’s reality. In the poem he touches on the feelings he experiences while coming to terms with the loss of friends. While visiting the memorial Komunyakaa is not only reminded of those he lost to the war, but also of the injustices those serving endured at the expense of their race. In a true example of man versus himself he allows the reader to experience the emotional reuniting he has with his feelings while at the memorial. The thematic issues of race, inequality, and realism are significantly present in the undertones of his poetic expression. Komunyakaa uses connotations and denotations to develop these themes. He uses them to draw the readers attention to the reality that race played not only in the war but also in his experiences at the memorial. Komunyakaa places great emphasis on the comparisons he draws through the connotations of light and dark. His constant contrast of light, white, and reflection are starkly evident when marked against death, night, and black. The poem’s racial tense theme begins in the two opening lines, â€Å"My black face fades, hiding inside the black granite.† (1-2) This theme of racial contrast is developed further as the poem transitions back and forth from light to dark. An important turning point in the poem is when Komunyakaa writes of the white veteran who fails to see him and instead looks through him as they both face the wall. The language of race separates two men who both served, and survived the same war, â€Å"A white vet’s image floats closer to me, then his pale eyes look through mine. I’m a window.† (25-27) The white vet sees through him as though he is not even there. He refers to himself as a window, something that people undoubtedly... Free Essays on Facing It Free Essays on Facing It Facing It In the poem, â€Å"Facing It,† Komunyakaa Komunyakaa writes of his personal experience visiting the Vietnam Veterans Memorial after surviving the Vietnam War, and the inevitable aftermath of death’s reality. In the poem he touches on the feelings he experiences while coming to terms with the loss of friends. While visiting the memorial Komunyakaa is not only reminded of those he lost to the war, but also of the injustices those serving endured at the expense of their race. In a true example of man versus himself he allows the reader to experience the emotional reuniting he has with his feelings while at the memorial. The thematic issues of race, inequality, and realism are significantly present in the undertones of his poetic expression. Komunyakaa uses connotations and denotations to develop these themes. He uses them to draw the readers attention to the reality that race played not only in the war but also in his experiences at the memorial. Komunyakaa places great emphasis on the comparisons he draws through the connotations of light and dark. His constant contrast of light, white, and reflection are starkly evident when marked against death, night, and black. The poem’s racial tense theme begins in the two opening lines, â€Å"My black face fades, hiding inside the black granite.† (1-2) This theme of racial contrast is developed further as the poem transitions back and forth from light to dark. An important turning point in the poem is when Komunyakaa writes of the white veteran who fails to see him and instead looks through him as they both face the wall. The language of race separates two men who both served, and survived the same war, â€Å"A white vet’s image floats closer to me, then his pale eyes look through mine. I’m a window.† (25-27) The white vet sees through him as though he is not even there. He refers to himself as a window, something that people undoubtedly...